The world’s largest online retailers, Amazon and eBay, are steadily putting together the building blocks of their operations in India, potentially making this country a battleground for their contrasting business models.
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Consumer-fashion is hands down one of the most difficult industries that I have ever worked in. It’s a bare knuckle, knock ‘em down, drag ‘em out brawl that challenges every skill and ounce of your being, which makes it the one of the most interesting and addicting industries. Being a finance guy
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Your brand should guide your marketing strategy: As you plan your marketing activities for your various channels, let your brand’s strategy be your guide.
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If you are an e-commerce business or retailer, it’s a no-brainer to be doing videos of the products you want consumers to buy. Many businesses today recognize that product videos are a great way to get online visibility in search engines and social media
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